Music Blog Post

G E N R E

The genre my group researched is electronic rock.

M A R K E T I N G  T R E N D S

Many younger artists within the electronic rock genre have a tendency to make music with similar themes. Artists such as Twenty One Pilots focus their music on personal issues such as mental health. While the members of the band Muse are a bit older compared to Twenty One Pilots, both artists have a similar age range and both have songs with similar themes such as love and failed romance. Since their target audience is younger generations aged 16-25, these artists have a active social media presence as this is the best way to reach out to younger audiences. These artists are not the only artists who do this as most famous artists in today's society have an active social media presence since this is the best way to advertise and reach out to all audiences.

D E V E L O P I N G  O U R  B R A N D

My group decided to develop our artist Killer Venus based off of what we believed was missing in terms of representation in this genre. While some well known artists in this genre such as Grimes and Le Tigre are famous female artists, a lot of their songs do not focus on themes such as female empowerment like our artist does. Our artist is based off of the roman goddess Venus, the goddess of sex, love, and beauty.


M A R K E T I N G

The creation of a website for our artist is one way we plan on marketing our artist. We also plan on having an active social media/streaming service presence to keep her fans/followers up-to-date with what she is doing. Instagram, Twitter, and Snapchat are some of the most popular social media services used among Killer Venus' target audience age group. Killer Venus is also present on the most active streaming services; Spotify, Apple Music, and Soundcloud. All of these strategies are utilized to make sure that we can maximize the amount of exposure for our artist. The website we created for Killer Venus contains information about our artist and a section where merchandise can be purchased. Information about upcoming tour dates is also listed on the website to easily allow fans to get information for the tour.

W H A T  I  L E A R N E D

After producing this music video, I have realized how difficult it is to make a video of this sort despite it looking like it takes little effort to create it. If you are going to make a music video, make sure you know exactly what you are going to do and that you have the resources to execute the music video properly.